The platform is rolling out a new feature that enables them to reduce the volume of artificial intelligence-produced media appearing in their streams. This move comes as the service announced that it currently hosts over 1 bn content made with AI.
Testing and Rollout
The new functionality is being tested over the following weeks before a widespread launch. This shift coincides with a rise in AI content, driven by new content generation software.
AI Proliferation Online
It has been noted that nearly one in 10 of the quickest rising channels on a competing service exclusively feature content made by AI. A large amount of this material is considered low-quality AI content, a phrase for substandard, factory-style content that is often nonsensical or bizarre.
“We know from our community that numerous viewers appreciate content produced via AI tools, ranging from computer-generated images to science explainers, and we want to provide users the option to see more or less of that, according to their own preferences,” said a company executive.
Scale of AI Content
TikTok announced that there are now over a billion videos on its app labeled as artificially created. Overall, more than 100 m media items are submitted to the app every day, making AI content a relatively small percentage of its complete catalog.
Customizing Your Feed
Members will be in a position to limit or boost the level of AI content they see by opening the “manage topic” feature in the application and selecting “AI-generated content”. Other topics that can already be modified under the filter cover news, fashion, cosmetics, and choreography.
Platform Guidelines
The platform’s guidelines mandate creators to label convincing AI-generated content, and it bans harmful deepfakes of celebrities or crisis events. Any realistic AI-generated clip that is without a tag can be removed under its community policies.
In addition, the app will from now on add an artificially created label to content made using its proprietary AI systems, or identified by an collaborative effort for recognizing content made by AI. This step is aimed to deter users from attempting to evade the labeling process.
Educational Initiatives
The company is additionally launching a two million dollar educational fund for specialists and organizations to develop learning resources about using AI responsibly. This initiative will assist educational bodies focused on educating programming and robotics.
Platform Protection
The video-sharing app has justified its content review process, following controversy over intentions to make redundant numerous content moderators in the United Kingdom. The company is planning to reduce hundreds of positions in its trust and safety division in its British office, with labor groups and digital protection specialists expressing worry that people are being substituted by AI moderation.
A senior executive explained that human moderation would still have a role, but automated tools can safeguard staff by removing the most harmful content prior to it has to be seen by people. The platform announced a notable drop in explicit and harmful content reviewed by safety staff over the past year due to the use of its automated systems.
We believe it is crucial to balance staff and AI to maintain a secure environment,” the official commented. “We’ll have humans as involved in the system, but we further consider it’s highly necessary to limit contact with harmful content as quickly as possible, which is where a lot of the machine support is really helping us process content quickly.”
